Branding & Campaign Launch

Spokane, WA | 2022–Present

Paradise Play was a passion-led venture I built from the ground up—an art-based indoor play space designed to spark creativity, connection, and sensory joy in young children. With limited resources and big ambition, I led every aspect of the brand development and campaign strategy to bring this idea to life.

My role included:
• Naming and brand identity creation, rooted in whimsical, imaginative aesthetics
• Art direction for visuals and copy across print, digital, and social platforms
• Launch of a community-first content strategy via Instagram, growing an engaged local following of 500+
• Development and design of original children’s sensory products (e.g., handmade playdough kits) sold at local markets
• Campaign production and seasonal content planning for workshops, pop-ups, and birthday events
• Creation of marketing touchpoints including flyers, Instagram Reels, signage, and e-commerce-ready product packaging
• Partnership building with families, photographers, and local businesses to create a grassroots movement around the space

Though the indoor space never fully launched due to a lack of commercial restate and capital constraints, Paradise Play became a storytelling-rich case study in brand building with heart, agility, and creative direction. It’s currently operating as a mobile party rental experience until the right space opens up. It remains a strong example of my ability to ideate and execute a full-stack campaign in the family lifestyle and experiential space.